OUR VISION
Our vision is expressed through our passion, driven dedication to work hard, always directed in our clients' dedication best interest, and dedicated to providing them with unsurpassed levels of service and support.
WHY WE ARE HERE?
Forge Homes (Forge) was started in 2018 by Nadine Pretorius after years of experience as a Rental and Sales Agent and Sales Manager in residential properties in the North of Johannesburg. The team has grown over the years, and the services the company provides have also expanded to include rentals, sales, management of properties, and renting and selling off-plan developments. Forge is an organisation where personal connection is the most important business ingredient, coupled with passion and professionalism.
WHAT WE DO?
Forge specialise in Off-Plan and Completed multi-unit development sales and rentals. We have a unique formula when it comes to managing rentals of sectional title apartment blocks in scale. With over 30 years of experience in Off Plan Marketing and Sales within Forge, developers are in safe hands with us. We also have a strong and very experienced team of Rental and Rental Management agents to guide investors on the best way forward in every current market. Lastly, we have a team of skilled sales agents waiting to give their best to achieve your price.
Forge has sold vacant land for development, freehold stands with multi-million building contracts, sectional title townhouses, and apartments, in both off-plan and completed home forms.
We have had experience building our own developments in partnerships and as private developers.
At Forge our overall experience has been gained in, development and multi-unit building practice for large property developers- both locally and overseas, as a contract client sales service agency, as an own developer, and subsequently as a contract employee to marketing and building contractors for purely sales purposes.
We have worked with leading South African property developers and large construction companies.
Working as a key communications supplier but also as a strategic consultant to corporates.
HOW DO WE DO WORK?
It's a win-win for everyone! Forge is built on absolute dedication to the task on hand, integrity, and trust, good, clear, and concise communication, and a fierce determination to succeed while embodying the relevant insight and innate ability to cater and adapt to client's financial real estate needs. Just as the industry evolves to become more innovative and efficient, so does Forge. We do it because we simply love doing what we do.
Our Model and Methodology,
Our relational, highly personal sales consulting, rental specialist, and development sales teams are small yet highly competent and professionally regarded due to their experience and achievements. Between us, there are years of practical hands-on at the coal face experience. Certain of our staff have also done their own developments in Johannesburg and Pretoria prior to joining Forge. On the rental side, Forge strives to only place well screened top-quality tenants following a strictly disciplined procedure which includes:
- In-depth and comprehensive credit checks to protect our investors
- Compliant and thorough in all legal aspects and documents
- Strict, disciplined in-house procedures to ensure excellent service levels
- Continuous feedback to the clients.
We have an aggressive marketing structure and support base comprising:
- Large relevant Database
- Professional photography
- Networking with other agents
- Staying on the top rank of property websites
- Social Media Campaigns that focus on content and targeted audiences
- Boards and Flyers
- Continuous tracking of potential clients
- Our young marketing team is always adding the most recent new marketing trends.
WHERE ARE WE GOING?
We won't rest until we become the most respected, recognised, strongly regarded, and accredited leaders in our field. Our vision is expressed through our passion, driven dedication to work hard, always directed in our clients' best interest, and dedication to providing them with unsurpassed levels of service and support.
Good reasons why you should use Forge!
- Be a part of this exciting energy
- Our progressive, young, dynamic thought leadership adds true value
- You enjoy peace of mind replacing constant rental irritations and hassles
- Passion is imbued and expressed in each Forge person helping you
- Clients benefit from a professional, premium level of service.
- You receive goal-driven performance and protection of real assets.
- With us, it's personal!
We know what we're doing!
Within Forge, we have achieved literally hundreds of millions in land and building sales value since 1996.
Written over R140 million in land and residential building value sales since November 2018, during the COVID-19 period and to date.
Extensive historic own/ contract team residential home sales record in freehold and sectional title-about R987 million.
The driving force behind any development is of course the SALES function. No project can be successful without a dynamic sales team. Our core strength lies in our experience in selling projects on an off-plan/plot and plan basis.
This includes the following functions:
- Attracting potential buyers to the project with effective marketing campaigns.
- Liaising with clients during the sales process to ensure the buyer is correctly informed.
- Assisting buyers to raise finance for their purchases - Bond origination.
Our sales service will include:
- Property website advertising.
- Feature listings to maximise exposure.
- Social media campaigns.
- Flyers.
- Database exposure to our 14,000 investor database.
- Our service fee is a 3% commission of the purchase price, excluding VAT@ 15%, payable on transfer of the property.
- Assisting the conveyancers in the transfer and registration of the properties.